Microsoft Xbox 360 is on display at the the annual Microsoft shareholder meeting. File photo
Microsoft has slashed prices of its popular gaming
console ‘XBox’ by 19 per cent to Rs. 12,990 as the tech giant looks to
expand its footprint in India’s gaming market.
The 4GB version of the standalone XBox 360 was earlier being sold for Rs. 15,990.
Similarly, Microsoft has also reduced the price of 4GB Xbox 360 with
Kinect to Rs. 21,990 (from Rs. 26,990) and 250GB Xbox 360 with Kinect to
Rs. 29,990 (from Rs. 31,990), Microsoft said in a statement.
“Since its launch, Xbox has been instrumental in providing a gaming
experience like never before to fans across the world,” it added.
The company will also bundle two games - Call of Duty: Black Ops II and
Call of Duty: Ghosts - and Xbox Live Gold membership for a month for
buyers of Xbox 360 500GB (priced at Rs. 19,990).
For the quarter ended December 31, 2014, Microsoft sold 6.6 million XBox units, with strong holiday season performance.
According to a FICCI-KMPG report, the gaming industry in the country is
estimated to have grown from Rs. 700 crore in 2008 to Rs. 1,920 crore
in 2013. It is further projected to touch Rs. 4,060 crore by 2018.
The gaming market in the country is in the nascent stage, with mobile
games accounting for the lion’s share. The Indian gaming console market
was estimated to be worth Rs. 750 crore in 2014, according to market
insiders.
There are estimated to be about 6-7
million regular gamers, who don’t own a console but access these devices
at other places like a friends’ house and the number is growing at a
steady pace.
XBox competes with likes of Sony’s Playstation and Wii globally.
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